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This summer Kerio moved the Kerio Partner Portal from a third-party product to Samepage. I asked Elise Hymes, Partner Program Manager, what drove Kerio to deploy its Partner Portal on Samepage, as opposed to a specialized solution like Salesforce.
What made Kerio switch its Partner Portal to Samepage?
The previous Partner Portal was not well adopted. The number of partners who were actively logging in and using the portal was around 10%. On the backend, the management was difficult to use and had a very high learning curve.
The technology was new – almost not even ready for market, and their development team was very slow at making changes and fixing issues. Even small changes on the backend required someone with technical experience to fix, which led to marketing managers not updating their pages, making for an outdated content on the Partner Portal.
We began researching Partner Portal options that we could use, then the idea came to us: “Why don’t we use Samepage?”. We use it internally, and it’s perfect for documents, sharing information, posting announcements, reducing the number of emails that are sent, and would give partners an updated newsfeed. Plus, Samepage is a technology that is fully developed that everyone in-house at Kerio knows how to use.
No longer is one person the only one making updates to the portal – it’s everyone! Sales, development, marketing and support can go in and post updates to their partners. Our European managers often use it to share sales and numeric information with other partners. Our training team is now using Samepage heavily for webinars and Kerio University. Now, when Brian from our training group posts a webinar link, he can author the post and people will know who Brian Carmichael is. Partners are now able to meet and greet more of the team - all of which has opened the doors of communication for more people.
The new Partner Portal is also integrated with both Salesforce and Marketo. We use Marketo forms for registrations, NFR requests, Workspace migration requests and webinar registrations; all of which tie back into Salesforce. These leads are then sent to our sales teams so they can follow up with partners, and we are able to track and drive leads.
Original article available on our blog.
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